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Prospectus & Rates for 2005 Be
a Part of Our Reach: an electronic marketing overview
from the world’s 3rd largest Media Company
Submitted by:
Robert Winsor
Senior VP CBS/UPN Media Group
212.975.3172
email:rwinsor@cbs.com
Click here
for a printer friendly version
For more than 75 years, CBS has brought a rich legacy of broadcasting
excellence to radio & television audiences.
And
the good news is that your client or company can now get that same richness
and tradition in your broadcast marketing and publicity blueprints by
partnering with the CBS MEDIA GROUP.
CBS MEDIA GROUP combines the worldwide resources of our parent company
Viacom, the 3rd largest media company in the world with the worldwide
personnel and facilities of our CBS television network, CBS Radio, CBS
television affiliates, cable entities, global partners and worldwide
state-of-the art facilities. Our talent pool of producers, editors,
and placement experts is unsurpassed.
Of course, we are best known for putting together electronic publicity
plans for the CBS and UPN Prime Time line-ups. But there’s more!
We also produce Video News Releases, Electronic Press Kits, Satellite
Media Tours, Radio Media Tours and marketing videos for such clients
as Pfizer, De Beers, Cingular, David Yurman, Donald Trump, Toyota, Sony,
Kellogg’s, Avon Beauty Products, Universal Pictures, Martha Stewart,
Pepsico, Miramax, Parker Brothers, Nabisco & Warner Brothers, just
to name a few.
Whether your goal is corporate or entertainment publicity, a product
launch or you are seeking an effective and creative avenue to get your
message strategically communicated on a cost-effective basis, THE CBS
MEDIA GROUP simply offers more smart choices on how that goal can be
attained.
Why CBS Media Group?
When you consider CBS Media Group as a partner in your next broadcast
communications project you already know we have an advantage when distributing
to CBS affiliates. What you may not realize is that we can successfully
help you get your story aired on all of the networks in your targeted
markets. There are several differentiators that separate us from our
competitors and here are just a few examples:
CBS
Gold Standard of Production
Who better to tell your story than people who know news--news NOW, not
years or even decades ago. CBS Media Group employs a higher caliber
of news professional than our competitors, whose producers often have
limited news experience and haven’t been in a newsroom in decades.
Our people are in the field every day, so they know how to produce a
news story that will get airtime.
We have the stability, reliability and resources of the third largest
media company in the world-yet the agility and flexibility to assemble
project teams that give you the very best results and are also most
cost effective. We feel that using freelance professionals who often
specialize in key areas that tie-in directly to your product, service
or client’s needs is in your best interest. They are motivated
to produce results and must prove themselves on each and every project.
As a result, we are able to quickly mobilize not just a team--the RIGHT
team-- for your project.
Global
Reach-Global Crews
The same crews and producers utilized by both CBS News and CBS Entertainment
worldwide can now be part of your project best of all, a full production
crew can be assembled with just a few hours notice!
Competitive pricing based on economies of scale
With a worldwide force of CBS technicians around the worlds, we can
instantly mobilize crews to work for you on just a few hours notice…anywhere
in the world! What’s more, you avoid paying the high costs associated
with traveling crews to the scene!
• We specially formulate just the right team for each story based
on expertise and subject matter. This just-in-time approach saves you
money and ensures you always get the best outcome.
• We have ongoing relationships with a wide network of producers.
These are not junior-level people breaking into the business but seasoned
news professionals.
• Pitching/Placement—we
work with professionals who specialize in subject matter, have great
contacts at all of the networks and who know the difference between
just notifying a station of satellite coordinates and actually pitching
your story. Our placement teams are trained to help stations see that
we are providing newsworthy material that their viewers or listeners
want.
VIDEO SERVICES
VIDEO NEWS RELEASES (VNRs)
When it comes to producing effective news features and video
news releases, CBS MEDIA GROUP is the clear leader. After all, we do
hundreds of them every year covering the business world, sports, entertainment
and corporate in-house presentations.
What’s more a video news release or marketing package can greatly
compliment a company web site, brochure, PowerPoint marketing presentation
and more!
For more than a decade, CBS affiliates across the country have taken
advantage of the award-winning news features and video news releases
that we have designed to create awareness around a CBS show.
For the last six years, corporations around the world have experienced
the same dedication to quality and news expertise CBS MEDIA GROUP brings
to every project.
CBS MEDIA GROUP begins with conception & design and works collaboratively
with the client through the scheduling and script-writing process, and
follows through during the all-important distribution period. The result?
A VNR that is newsroom-friendly and gets airtime; not the sterile and
often uninspiring outcome associated with traditional VNRs.
Our combination of finding the right news angle, capturing dramatic
video and using compelling writing appeal to newsroom professionals
nationwide. Since we own and operate our own equipment and facilities,
we can offer a price range that won’t break your budget. That’s
a big plus in today’s challenging economic climate!
ELECTRONIC PRESS KITS (EPKs)
Many of our clients’ specific marketing and publicity needs require
more than just a news package to introduce or correctly position their
product with the television public. That’s where an electronic
press kit is useful. An EPK is generally a 30-minute compilation of
news features, interview soundbites and behind-the-scenes b-roll and
clips.
An EPK is designed for the client who wants to offer electronic outlets
a wide choice of video to choose from.
CBS Media Group regularly writes, produces and distributes electronic
press kits for clients like DeBeers, Toyota, PepsiCo, David Yurman,
AT&T, Warner Brothers, Columbia Tri-Star, J. Walter Thompson, Edelman,
Avon and Hill & Knowlton…. just to name a few.
DISTRIBUTING YOUR VIDEO NEWS RELEASE
& ELECTRONIC PRESS KIT
CBS
NEWSPATH
CBS Newspath is a daily dedicated satellite news feed from CBS Network
to all CBS affiliate stations around the country. Others can buy in
to this service but we can offer it as part of our regular VNR package
and, as part of the CBS network, we have the inside track when providing
your story to CBS affiliates.
DIGITAL
PATHFIRE
We can also distribute your VNR on Digital Pathfire, A DIRECT SERVER
BASED publicity avenue that encompasses over 1100 stations serving both
the ABC and CNN affiliate markets.
WEB-BASED
DELVERY SYSTEMS
Imagine having your epk up on a satellite and available to over 80o0
newsrooms at the touch of a button. We offer an inventive way of delivering
epk contents right to stations who request it.
CBS
RADIO NETWORK/WESTWOOD ONE
Once again, as part of CBS we enjoy a closer relationship with CBS Radio
than an outside provider of news content, which translates into more
airtime for your story.
Westwood One is part of the Viacom family and supplies radio and television
stations with information services and programming. Westwood One is
the largest domestic outsource provider of traffic reporting services
and is the nation's largest radio network, producing and distributing
national news, sports, talk, music and special event programs, in addition
to local news, sports, weather, video news and other information programming.
CBS Radio covers 100% of the United States and has approximately 1,500
affiliates.
SATELLITE MEDIA TOURS (SMTs)
A satellite media tour (SMT) is an effective tool in delivering your
message to specifically targeted television markets without having to
travel to each specific city.
SMT
Relevant Successes:
CBS has had a long and rich history in the field of satellite media
tours. We conduct 2-3 satellite tours each week from all over the world,
some of them rather remote. The biggest stars from the CBS Entertainment
line-up come directly to us for all their video news releases and satellite
needs whether it’s the cast of Cold Case, CSI, Survivor, or any
one of our hugely popular shows.
Our success in both generating interest and production values has spurred
other components of the Viacom family to approach us for marketing their
shows or products. These entities include MTV, Simon & Schuster,
Paramount television and King World.
At the CBS Media Group, we specialize in 2, 3 and 4-hour satellite media
Tours with carefully pre-booked CBS and non-CBS stations in markets
where
conveying your message is especially critical.
These tours can originate from literally anywhere, whether it’s
CBS
Headquarters in mid-town Manhattan, or virtually any remote location
in the
world. We can even offer you and your client the luxury of conducting
these
tours from their home or office, if that makes the most sense.
Better yet, all your planning is done for you by the seasoned professionals
at CBS, who specialize in putting together remote satellite hook-ups
of all
types. We have the breadth of technical knowledge that is crucial to
the
success of your project, together with producers who know how to shape
your message in the most newsworthy fashion.
A 2-hour SMT reaches 12-15 broadcast stations, 3-hour tours typically
cover about 20 stations, many of who will air the story live, and with
the "generic" interview and B-roll feed you will achieve many
more airings. Our placement effort begins at least two weeks prior to
the event. The CBS Media Group pitches from market 1 in New York through
the Top 50, plus targeted markets. We fax and email spokesperson biographies,
press releases, suggested questions and fact sheets, and a day or two
prior to the SMT we send out B-roll and materials to all producers who
booked the SMT. A day prior to the SMT, we send out a national alert
for the "live" generic interview and B-roll feed,
CORPORATE SALES/MARKETING VIDEOS
Your video needs may not always require broadcast publicity—you
may just need a sales or marketing video to use for employee orientation,
fundraising, community relations or at a trade show. And as broadband
becomes more and more an integral part of our lives, company web site
sites more and more are lookin to video to help support their brand
awareness. Whatever your needs, let CBS Media Group put our vast production
resources to work for you!
RADIO
SERVICES
RADIO
ELECTRONIC PRESS KITS (EPKs)
Radio continues to be an exciting alternative or add-on for publicizing
your product or event. According to both the Radio Advertising Board
and an Arbitron survey, 96 percent of all Americans over the age of
12, listen to radio almost 22 hours a week.
That’s why it’s comforting to know that when it comes to
radio, CBS Media Group has no peer. The CBS/Infinity family now numbers
more than 160 CBS-owned stations in 33 markets, plus an equity interest
in Westwood One, the nation’s largest radio network with 5,000
affiliates and syndicated program producer and supplier. (all of these
stats must be fact checked to be sure they are most current—they
do not match the numbers we list under radio media tours)
Our radio electronic Press Kits include all the great features of our
video EPKs but at a substantially reduced cost. They are distributed
to a number of worldwide and business related radio outlets and feeds.
In fact, many of our clients opt to edit their video electronic press
kit into an audio version. In this way, they are able to harness the
power of radio and reach an entirely different audience—all for
a nominal cost.
RADIO MEDIA TOURS (RMTs)
CBS Media Group is a worldwide leader in Radio Media Tours. We enjoy
a close working relationship with our 180 plus Infinity Radio stations
as well as our partner, Westwood One. Presently, we organize and produce
more than 250 tours a year from locations around the world. We typically
arrange for your client to speak for 10 minutes to 10-15 top market
stations. What’s more, our radio tours can originate from your
client’s office or home, which is convenient and time-efficient
as well.
Presently, our radio tours cater not only to stars of the Viacom-CBS
empire, but to clients like book authors, and CEOs, as well as a number
of assorted company spokespeople who can wake up, literally do a full
nationwide junket and still be at their desks by 10:00 am Our radio
tours also target your product to talk shows and morning drive programs
that are specifically tailored to your product or event. Whatever your
radio communications goals, CBS Media Group can meet or exceed them!AUDIO
NEWS
RELEASES (ANRs)
CBS Media Group will produce and distribute your ANR throughout the
Unites States. As a part of the Viacom family we have a close relationship
with Westwood One and of course, with CBS Radio Network. In addition
to these outlets we often work with others, such as CNN Radio and USA
Radio Network, to distribute your ANR.
WESTWOOD
ONE
Westwood One supplies radio and television stations with information
services and programming. Westwood One is the largest domestic outsource
provider of traffic reporting services and the nation's largest radio
network, producing and distributing national news, sports, talk, music
and special event programs, in addition to local news, sports, weather,
video news and other information programming.
Westwood One is managed by Infinity Broadcasting Corporation, a wholly
owned subsidiary of Viacom Inc.CBS Radio Network.
The CBS Network is a high quality news intensive environment with excellent
qualitative and high in-program audience. The CBS Network provides premier
hourly newscasts from either CBS News, CNN News, NBC News or CNN Headline
News to All News and News/Talk formatted stations. CBS features, including
the award-winning Osgood File and Dan Rather Reporting, complement the
network.
• Number of Affiliates:1,496
• Percent of US Coverage: 100%
• Target Audience: Adults 25-54
• Top Market Affiliates: WINS-AM (New York), WCBS-AM (New York),
WFAN-AM (New York), KNX-AM (Los Angeles), WBBM-AM (Chicago), KYW-AM
(Philadelphia), WIP-AM (Philadelphia), KCBS-AM (San Francisco)
Just
look at the total Audience Reach…….….....40 million
listeners per week!
Total Audience for CBS/Westwood One networks...30 million listeners
per week
CNN Hourly Radio………..........................................…
9 million listeners per week
CNN Headline News……..............................................
1 million listeners per week.
LIVE-EVENT
BROADCASTING
The combined forces of CBS Media Group and Black Rock Media Services
have proven to be a powerhouse in press conference and special event
design and set-up. With clients ranging from Howard Stern to AT&T
to the National Football League, CBS Media Group will organize all technical
aspects of your press conference or special event, staff it with state-of-the-art
equipment and network-trained personnel, and distribute it via satellite,
fiber-optic lines, radio or the internet, connecting the live event
directly to your employees’ computers around the world. And with
our vast network of seasoned professionals, we can design and formulate
your event from anywhere in the world at a budget appropriate price.
MEDIA DISTRIBUTION
Your electronic press kit, news feature or satellite tour is only as
effective as the number of stations and outlets that receive it…and
more important…air it.
That’s why it’s important to know that CBS Media Group has
one of the largest television and radio distribution networks in the
world. In fact, with just one phone call, your video news release or
news package can be formatted and distributed instantly to all CBS and
non-CBS affiliates, as well as over 80 foreign clients (what does this
mean -- foreign clients?)via satellite and through our special state-of-the-art
CBS Newspath VNR feed. It’s a daily half-hour dedicated feed devoted
exclusively to VNRs. In addition, we will notify all non-CBS stations
nationwide of your impending story via AP Express, the most effective
way to notify stations about your video news release or publicity package.
AP Express is received by every news station in the country and its
content is monitored several times per day along with Associated Press
news. As an option, we will also reach out to over 900 newsrooms through
blast faxing...a strategic alternative or companion to AP Express.
Further, we have many placement professionals who have established databases
and expertise with news personnel around the nation. Unlike other broadcast
communications companies who use junior level, inexperienced people
to pitch your story, we assemble placement teams specific to each project’s
unique needs—ensuring more airtime.
And you not only get a professionally produced and expertly placed project,
you get it at a fair price that will fit your budget! CBS Media Group
can offer distinct price advantages for a variety of domestic and international
satellite feeds. Since we own many of our own satellite transponders
and fiber optic lines, we can pass along significant savings to our
clients.
Whether you want to transmit your product via satellite, fiber-optic
line, or electronically, CBS Media Group can offer you the most cost-effective
choices.
And if you require hard copies of the finished product, CBS Media Group
also employs a full-time dubbing facility at its mid-town Manhattan
headquarters. Once again, since we own the equipment, cost savings are
passed on to you.
PRODUCTION FACILITIES
When it comes to studio facilities & production space, CBS Media
Group leads the way in state-of-the-art technology.
•
CBS BROADCAST CENTER IN NEW YORK
Fully equipped TV and radio broadcasting center for television and radio
tours.
• CBS “BLACK ROCK” HEADQUARTERS IN NEW YORK
Fully equipped four-camera studio for Satellite Media Tours
• CBS TELEVISION CITY IN LOS ANGELES
Fully equipped radio and television studios for television and radio
tours.
• 250+ CBS and UPN AFFILIATES AROUND THE COUNTRY
• 5,000 PARTNERED AND AFFILIATED RADIO STATIONS ACROSS THE COUNTRY
• CBS NEWS BUREAUS ACROSS THE NATION AND AROUND THE WORLD
All of this, plus the advantage of having the largest pool of network-trained
producers, photographers and audio engineers available to you anywhere
in the world on a moment’s notice. Add to that uplink satellite
facilities that can be activated at any time, and dozens of satellite
transponders and fiber-optic lines available to you at a discount rate
and you have an unbeatable combination. We can help you achieve your
broadcast communications goals. Let us put our expertise to work for
you—be a part of our reach!
CBS MEDIA GROUP
Rate schedule effective June 2, 2005
VIDEO NEWS RELEASES
2-man Betacam SP Camera Crew
Half day (5 hours) $ 1,350.00
Full day (10 hours) $ 1.800.00
Field Director $ 650/day
Tape screening & logging $ 400/day
Script Composition $ 600/day
Edit Producer $ 600/day
Avid DV Express Editing per hour $ 100/hr
Wide-Angle Lens $ 150/day
MiniDV 24P Camera $ 250/day
Tape Stock (30-minute cassette) $ 50.00
Crew Mileage . $.40/mile
Overtime (after 10 hours) $175 per hour
Example:
Basic EPK/VNR package with one day of shooting and 2 days of editing
with tape stock/dubs/messengers, etc included.
$$ 6350.00
VIDEO
NEWS RELEASE NOTIFICATION
AP EXPRESS & Blast Fax $2,500.00
AP Express delivers 24-hour information to more than 1,000 AP member
TV stations. The alert is received as a headline, along with the AP
news service and is accessible directly on TV news producers’
computers.
Targeted
Telephone Pitching (25 hours) $3,750
Our carefully chosen placement team has telephone contact with gatekeepers
at assignment desks and with targeted producers and reporters in the
top 50 US market areas. We do not simply notify them of an upcoming
satellite feed—anyone can do that and it won’t necessarily
result in airtime. Your story is actively pitched and positioned with
the media so that they understand the value of devoting airtime to it.
Our team offers them reasons to air the piece and actually explains
how their viewers can benefit.
VIDEO NEWS RELEASE DISTRIBUTION
To CBS Affiliates ON THE CBS VNR FEED
5 Minutes on CBS VNR Newspath (200 station) $ 1250.00
Each additional minute $ 400.00
2nd feed that same week $ 950.00
5 Minutes on Digital Pathfire (750 Stations) $ 1,900.00
(Serves ABC & CNN CLIENTS)
To non-CBS affiliates (available to all TV stations):
10-minute satellite feed (includes uplink & technicians) $750.00
VIDEO NEWS RELEASE MONITORING
Sigma Encoding & 13-week monitoring report $ 2,500.00
Veil encoding $ 1,000.00
Video Monitoring Search $ 650.00
SATELLITE MEDIA TOURS SMTs
2-Hour satellite Media Tour in our midtown Manhattan studio with 15-20
Stations over 2-hours including studio, technical staff, satellite transponder
time, make-up, and catering.
$$ 9,500
3-Hour
Sunrise Satellite tour in our midtown Manhattan studio with 25-30 stations
over 3-hours from 6:00 -9:00 am Eastern Time. Price includes studio,
control room, technical staff, satellite transponder time, make-up,
catering & usage report.
$$ 20,000
SATELLITE MEDIA TOUR BOOKING
10-minute
windows
2 hours (15-20 stations) $ 2,500.00
3 hours ( 20-27 stations $ 2,900.00
4 hours (27-35 plus) $ 3,200.007.5 minute windows
2 hours $ 2,750.00
3 hours $ 3,250.00
4 hours $ 4,000.00
RADIO MEDIA TOURS (RMTs)
The CBS Media Group Radio tour pricing includes Booking the tour, media
alerts, radio tour production and usage report
2-hour radio tour with 12-15 stations $ 4,000
3 hour radio tour with 15 –20 stations $ 5,000
Monitoring Report for Radio $ 1,00
AUDIO
NEWS RELEASE ON CBS//WESTWOOD ONE NETWORK
2 feeds the same morning $475.00
RECORDING & DUPLICATION SERVICES
Off-Air VHS Record
Recording 30-minute event $100.00
Recording 60 minute event $150.00
Recording 90-minute event $200.00
Recording 120-minute event $ 225.00
Off-Air Betacam SP Record
Recording 30-minute event $ 125.00
Recording 60-minute event $ 150.00
Recording 90-minute event $ 225.00
Recording 120-minute event $ 275.00Betacam SP duplication
10-minute Betacam SP Dub $ 60.00
20-minute Betacam SP Dub $ 85.00
30-minute Betacam SP Dub $ 95.00
60-minute Betacam SP Dub $ 200.00
90-minute Betacam SP Dub $ 250.00
VHS duplication
10-minute VHS Dub $ 25.00
30-minute VHS Dub $ 35.00
60-minute VHS Dub $ 40.00
90-minute VHS Dub $ 55.00
120-minute VHS Dub $ 65.00
Video and Audio Web Encoding
Video (per segment) up to 3 minutes $ 550.00
Video up to 5 minutes $ 700.00
Video up to 7 minutes $ 900.00
Video up to 10 minutes $ 1450.00
Video up to 15 minutes $ 1850.00
Audio (per segment) up to 3 minutes $ 475.00
up to 5 minutes $ 625.00
up to 7 minutes $ 750.00
up to 10 minutes $ 975.00
up to 15 minutes $ 1,250.00
Above includes Download reporting for four weeks and 90-day archiving.
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